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A 10-step brand development strategy – Part 2

Branding
Now you’ve got the first five fundamentals nailed, you are on your way to understand the brand building strategy. It should be a long and detailed process leaving many questions to be answered. Part two will complete your knowledge. 6. Develop your name, logo and tagline. For many companies, a name ...

How to choose the right branding agency in Dubai

Branding
Choosing the right agency is crucial. You don’t want to stagger from one to another, frustrated, disappointed and with a depleted budget. We hear far too often comments like, “we invested in a brand a year ago, and we need to do it again, but we’ve spent our budget“. When I ...

The Origins of Branding

Branding
SHARING AN INSIGHT Look around you. The clothes you wear, the car you drive. Everything has a name; a simple yet identifiable word or phrase that best labels the product. The Ralph Lauren shirt, the BMW, the MacBook. We navigate our way around the world through brands, it’s our road map. ...

What makes a great logo design?

Design
Why are you asking us? OK, yes we do know the answer. Understanding of the business, the vision and industry helps get started. This article explains what makes a great logo design, from a leading branding agency in Dubai. I’ve been in the creative world all my life, from my father’s ...

How can I win more customers?

Digital Marketing
Spoiler alert! There are a million different ways (educated guess). We’ve researched this in some depth and discovered a route back to branding. This article offers suggestions to consider, the results are tested too. LOVE YOUR CUSTOMERS It’s the Age of the Customer, the era of the Internet of Me. Brand names ...

What is a brand strategy?

Branding
This is crucial and starts at the very heart of discussions. You need to know where you want to be.  A difficult question to deliver a focused answer. This article explains what a brand strategy is. An effective brand strategy gives you a major edge in increasingly competitive markets, but what ...

How do you build a brand?

Branding
You’re not alone, many start-up businesses have a great idea, but understanding the funding needed introduces a hurdle. This article will help you understand how you build a brand and where to start. When considering brand design we take it in stages and some primary questions need to be answered: 1. Who ...
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