Archive

What are the benefits of rebranding?

Rebranding can take many forms, from picking a new name to implementing a new business model. Aligning your core values to your employee hierarchy. While these changes are taking place, your business still needs to work towards engaging and communicate with customers. At a recent talk in Dubai, we were asked ...

Branding and Content in 2019

It’s a game of Show & Tell. Branding, Content and your customers. This is an update of what AdBrand and VideOh have been busy with over the past few months. Engaging millions and refreshing brands through the psychology of the consumer environment. You know who we are, but may not know how we do ...

What customers feel towards your brand

If a brand is your customers perception of your product or service, what does yours say about you? We understand brands and the control they impose. We build brands with personality to help engage and interact with your customers. With 60% of customer’s buying triggers related to the visual impression, let’s look ...

What is a rebrand and should I consider it?

This is a surprisingly uncommon question. However, its been asked twice this week, so we wanted to answer “What is a rebrand and should I consider it?”. This article aims to define what your brand is to your customers and do they relate and engage with it.  Could you tweak ...

9 Most Hated Logo Designs

What we can learn from these controversial high-profile rebrands. Over the last 10 years, defining features of branding has led to Social Media allowing anyone to launch into an immediate subjective/objective personal critique. Or more accurately, often, an unrelenting quagmire of abuse. We’ve seen many of the most controversial rebrands of recent ...

What do customers think of your brand?

More Than A Logo The Nike Empire Think about Nike, popular worldwide for their sportswear. A company valued at $28 billion in 2017, the Nike ‘swoosh’ one of the most recognised logos, along with the ‘Just Do It’ tagline. But, Nike is more than the swoosh. The logo carries the athletic excellence, ...

A 10-step brand development strategy – Part 1

If you are setting out on the journey of building a brand, we believe there's a format to follow and this 10-step guide will guide you in the right direction. You'll realise it's not easy, but that's where we help. If you've spoken to any experienced Branding, Design companies, Marketing, Advertising ...

The Success of a Strong Brand

In a Highly Competitive Market you Need to Stand Proud What is a brand strategy? This is crucial and starts at the very heart of our discussions. You need to know where you want to be. A difficult question to deliver a focused answer. An effective brand strategy gives you a major ...

How much does branding cost?

Great question and one we get asked quite regularly. Are you looking to build a brand from scratch, or refresh an existing one? This article will help define exactly what you need before giving a price. Branding should be considered an investment not a cost, very much in the same way ...

The Success of Rebranding

A FACE LIFT Times change, people change, and brands need to stay on their toes to keep up with these changes. Like people, brands need a makeover too; to breathe new life and energy into their businesses. Rebranding is a great opportunity to strengthen the perception of your brand and compete ...
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