Archive

What customers feel towards your brand

If a brand is your customers perception of your product or service, what does yours say about you? We understand brands and the control they impose. We build brands with personality to help engage and interact with your customers. With 60% of customer’s buying triggers related to the visual impression, let’s look ...

What is a rebrand and should I consider it?

This is a surprisingly uncommon question. However, its been asked twice this week, so we wanted to answer “What is a rebrand and should I consider it?”. This article aims to define what your brand is to your customers and do they relate and engage with it.  Could you tweak ...

Why use videos to promote your products

We know videos engage, inspire and consume more of our time than we would like to admit. If you aren’t delivering your product to where your customers reside, then you’ll be too late to recover from what your competitors are going to do. This article offers rationale to consider, the ...

How to create award winning brands

The deadline for entries to this year’s Annual Awards season is fast approaching, it made me think about what you could do to create award winning brands and campaigns surrounding your business. If you are a business owner, agency or client, here are my top tips to get you started on ...

What do customers think of your brand?

More Than A Logo The Nike Empire Think about Nike, popular worldwide for their sportswear. A company valued at $28 billion in 2017, the Nike ‘swoosh’ one of the most recognised logos, along with the ‘Just Do It’ tagline. But, Nike is more than the swoosh. The logo carries the athletic excellence, ...

A 10-step brand development strategy – Part 1

If you are setting out on the journey of building a brand, we believe there's a format to follow and this 10-step guide will guide you in the right direction. You'll realise it's not easy, but that's where we help. If you've spoken to any experienced Branding, Design companies, Marketing, Advertising ...

The Success of a Strong Brand

In a Highly Competitive Market you Need to Stand Proud What is a brand strategy? This is crucial and starts at the very heart of our discussions. You need to know where you want to be. A difficult question to deliver a focused answer. An effective brand strategy gives you a major ...

How much does branding cost?

Great question and one we get asked quite regularly. Are you looking to build a brand from scratch, or refresh an existing one? This article will help define exactly what you need before giving a price. Branding should be considered an investment not a cost, very much in the same way ...

The Success of Rebranding

A FACE LIFT Times change, people change, and brands need to stay on their toes to keep up with these changes. Like people, brands need a makeover too; to breathe new life and energy into their businesses. Rebranding is a great opportunity to strengthen the perception of your brand and compete ...

A 10-step brand development strategy – Part 2

Now you’ve got the first five fundamentals nailed, you are on your way to understand the brand building strategy. It should be a long and detailed process leaving many questions to be answered. Part two will complete your knowledge. 6. Develop your name, logo and tagline. For many companies, a name ...
Recent Comments
    About

    Shall replenish. Tree doesn’t face. There which creepeth multiply fish unto of Seed. Behold made two Rule divided. Fruit form.

    Instagram
    Instagram has returned invalid data.
    Follow us