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What customers feel towards your brand

If a brand is your customers perception of your product or service, what does yours say about you? We understand brands and the control they impose. We build brands with personality to help engage and interact with your customers. With 60% of customer’s buying triggers related to the visual impression, let’s look ...

What is a rebrand and should I consider it?

This is a surprisingly uncommon question. However, its been asked twice this week, so we wanted to answer “What is a rebrand and should I consider it?”. This article aims to define what your brand is to your customers and do they relate and engage with it.  Could you tweak ...

Psychology behind packaging design?

The rationale for exploring the psychology behind packaging design is to better understand how we as interaction designers can use digital tools to create value for modern consumers. This article leads us to three very important conclusions. In the store, the packaging acts as a gateway to the product. Consumers look ...
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