Archive

What are the benefits of rebranding?

Branding, Strategy
Rebranding can take many forms, from picking a new name to implementing a new business model. Aligning your core values to your employee hierarchy. While these changes are taking place, your business still needs to work towards engaging and communicate with customers. At a recent talk in Dubai, we were asked ...

A proactive branding agency

Branding, Design, Events
Since uncloaking AdBrand nearly 10 years ago, our values haven't changed, our process has evolved and our efforts enhanced, yet our values remain as focused and consistent for a decade. As we are a popular go-to agency with hospitality clients, we introspectively assess how and why. This blog post will ...

What customers feel towards your brand

Branding, Information, Tips
If a brand is your customers perception of your product or service, what does yours say about you? We understand brands and the control they impose. We build brands with personality to help engage and interact with your customers. With 60% of customer’s buying triggers related to the visual impression, let’s look ...

We are AdBrand

Branding
WE ARE AdBrand - Branding, Design and Big Ideas If a brand is your customers perception of your product or service, what does yours say about you? We understand brands and the control they impose. We build brands with personality to help engage and interact with your customers. With 60% of customer’s buying ...

What is a rebrand and should I consider it?

Branding, Information
This is a surprisingly uncommon question. However, its been asked twice this week, so we wanted to answer “What is a rebrand and should I consider it?”. This article aims to define what your brand is to your customers and do they relate and engage with it.  Could you tweak ...

Will SEO help my business?

Digital Marketing
Yes, but No, but Yes! Do it correctly, then it will substantially increase your business across many touch points, especially ROI. However, doing it incorrectly or 'quick fix' won't help at all and has fatally damaged many businesses. We do SEO and we do it well. We build brands and we ...

9 Most Hated Logo Designs

Branding
What we can learn from these controversial high-profile rebrands. Over the last 10 years, defining features of branding has led to Social Media allowing anyone to launch into an immediate subjective/objective personal critique. Or more accurately, often, an unrelenting quagmire of abuse. We’ve seen many of the most controversial rebrands of recent ...

The footprint and future of Private Label

Information
As modern retailing is gaining importance throughout the world, so is private label. Major trends and developments however are still determined by Europe, North America and Australasia, where private label as well as modern retailing is already well established. Private label often mimics the overall food and beverage market, but ...

Why use videos to promote your products

Digital Marketing
We know videos engage, inspire and consume more of our time than we would like to admit. If you aren’t delivering your product to where your customers reside, then you’ll be too late to recover from what your competitors are going to do. This article offers rationale to consider, the ...

Why choose a branding agency for packaging design?

Branding
Many times an in-house design team are under pressure, ‘up-against-it’ advocates for your business, but aren’t psychologists in design, branding and consumer behaviour. This article helps explain why you might want to choose a branding agency for packaging design. With an abundance of creative agencies out there, who will ‘design pretty’ ...
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