Archive

Branding and Content in 2019

It’s a game of Show & Tell. Branding, Content and your customers. This is an update of what AdBrand and VideOh have been busy with over the past few months. Engaging millions and refreshing brands through the psychology of the consumer environment. You know who we are, but may not know how we do ...

We are AdBrand

WE ARE AdBrand - Branding, Design and Big Ideas If a brand is your customers perception of your product or service, what does yours say about you? We understand brands and the control they impose. We build brands with personality to help engage and interact with your customers. With 60% of customer’s buying ...

What is a rebrand and should I consider it?

This is a surprisingly uncommon question. However, its been asked twice this week, so we wanted to answer “What is a rebrand and should I consider it?”. This article aims to define what your brand is to your customers and do they relate and engage with it.  Could you tweak ...

9 Most Hated Logo Designs

What we can learn from these controversial high-profile rebrands. Over the last 10 years, defining features of branding has led to Social Media allowing anyone to launch into an immediate subjective/objective personal critique. Or more accurately, often, an unrelenting quagmire of abuse. We’ve seen many of the most controversial rebrands of recent ...

The footprint and future of Private Label

As modern retailing is gaining importance throughout the world, so is private label. Major trends and developments however are still determined by Europe, North America and Australasia, where private label as well as modern retailing is already well established. Private label often mimics the overall food and beverage market, but ...

Psychology behind packaging design?

The rationale for exploring the psychology behind packaging design is to better understand how we as interaction designers can use digital tools to create value for modern consumers. This article leads us to three very important conclusions. In the store, the packaging acts as a gateway to the product. Consumers look ...

How to create award winning brands

The deadline for entries to this year’s Annual Awards season is fast approaching, it made me think about what you could do to create award winning brands and campaigns surrounding your business. If you are a business owner, agency or client, here are my top tips to get you started on ...
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