Archive

How to create award winning brands

Branding, Tips
The deadline for entries to this year’s Annual Awards season is fast approaching, it made me think about what you could do to create award winning brands and campaigns surrounding your business. If you are a business owner, agency or client, here are my top tips to get you started on ...

What do customers think of your brand?

Branding
More Than A Logo The Nike Empire Think about Nike, popular worldwide for their sportswear. A company valued at $28 billion in 2017, the Nike ‘swoosh’ one of the most recognised logos, along with the ‘Just Do It’ tagline. But, Nike is more than the swoosh. The logo carries the athletic excellence, ...

A 10-step brand development strategy – Part 1

Branding, Tips
If you are setting out on the journey of building a brand, we believe there's a format to follow and this 10-step guide will guide you in the right direction. You'll realise it's not easy, but that's where we help. If you've spoken to any experienced Branding, Design companies, Marketing, Advertising ...

The Success of a Strong Brand

Branding
In a Highly Competitive Market you Need to Stand Proud What is a brand strategy? This is crucial and starts at the very heart of our discussions. You need to know where you want to be. A difficult question to deliver a focused answer. An effective brand strategy gives you a major ...

How much does branding cost?

Branding
Great question and one we get asked quite regularly. Are you looking to build a brand from scratch, or refresh an existing one? This article will help define exactly what you need before giving a price. Branding should be considered an investment not a cost, very much in the same way ...

The Success of Rebranding

Branding
A FACE LIFT Times change, people change, and brands need to stay on their toes to keep up with these changes. Like people, brands need a makeover too; to breathe new life and energy into their businesses. Rebranding is a great opportunity to strengthen the perception of your brand and compete ...

A 10-step brand development strategy – Part 2

Branding
Now you’ve got the first five fundamentals nailed, you are on your way to understand the brand building strategy. It should be a long and detailed process leaving many questions to be answered. Part two will complete your knowledge. 6. Develop your name, logo and tagline. For many companies, a name ...

How to choose the right branding agency in Dubai

Branding
Choosing the right agency is crucial. You don’t want to stagger from one to another, frustrated, disappointed and with a depleted budget. We hear far too often comments like, “we invested in a brand a year ago, and we need to do it again, but we’ve spent our budget“. When I ...

The Origins of Branding

Branding
SHARING AN INSIGHT Look around you. The clothes you wear, the car you drive. Everything has a name; a simple yet identifiable word or phrase that best labels the product. The Ralph Lauren shirt, the BMW, the MacBook. We navigate our way around the world through brands, it’s our road map. ...

What makes a great logo design?

Design
Why are you asking us? OK, yes we do know the answer. Understanding of the business, the vision and industry helps get started. This article explains what makes a great logo design, from a leading branding agency in Dubai. I’ve been in the creative world all my life, from my father’s ...
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