Archive

Branding and Content in 2019

Branding, Digital Marketing
It’s a game of Show & Tell. Branding, Content and your customers. This is an update of what AdBrand and VideOh have been busy with over the past few months. Engaging millions and refreshing brands through the psychology of the consumer environment. You know who we are, but may not know how we do ...

We are AdBrand

Branding
WE ARE AdBrand - Branding, Design and Big Ideas If a brand is your customers perception of your product or service, what does yours say about you? We understand brands and the control they impose. We build brands with personality to help engage and interact with your customers. With 60% of customer’s buying ...

What is a rebrand and should I consider it?

Branding, Information
This is a surprisingly uncommon question. However, its been asked twice this week, so we wanted to answer “What is a rebrand and should I consider it?”. This article aims to define what your brand is to your customers and do they relate and engage with it.  Could you tweak ...

Psychology behind packaging design?

Design
The rationale for exploring the psychology behind packaging design is to better understand how we as interaction designers can use digital tools to create value for modern consumers. This article leads us to three very important conclusions. In the store, the packaging acts as a gateway to the product. Consumers look ...

How much does packaging design cost?

Design
Whether you label this a cost or investment is just a mind-set, within this article we aim to answer the difference between the two for you to make the right decision for your business. We are the preferred design agency for some of the largest retailers in the region and help ...

What do customers think of your brand?

Branding
More Than A Logo The Nike Empire Think about Nike, popular worldwide for their sportswear. A company valued at $28 billion in 2017, the Nike ‘swoosh’ one of the most recognised logos, along with the ‘Just Do It’ tagline. But, Nike is more than the swoosh. The logo carries the athletic excellence, ...

A 10-step brand development strategy – Part 1

Branding, Tips
If you are setting out on the journey of building a brand, we believe there's a format to follow and this 10-step guide will guide you in the right direction. You'll realise it's not easy, but that's where we help. If you've spoken to any experienced Branding, Design companies, Marketing, Advertising ...

The Success of a Strong Brand

Branding
In a Highly Competitive Market you Need to Stand Proud What is a brand strategy? This is crucial and starts at the very heart of our discussions. You need to know where you want to be. A difficult question to deliver a focused answer. An effective brand strategy gives you a major ...

How much does branding cost?

Branding
Great question and one we get asked quite regularly. Are you looking to build a brand from scratch, or refresh an existing one? This article will help define exactly what you need before giving a price. Branding should be considered an investment not a cost, very much in the same way ...

The Success of Rebranding

Branding
A FACE LIFT Times change, people change, and brands need to stay on their toes to keep up with these changes. Like people, brands need a makeover too; to breathe new life and energy into their businesses. Rebranding is a great opportunity to strengthen the perception of your brand and compete ...
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