Archive

What are the benefits of rebranding?

Branding, Strategy
Rebranding can take many forms, from picking a new name to implementing a new business model. Aligning your core values to your employee hierarchy. While these changes are taking place, your business still needs to work towards engaging and communicate with customers. At a recent talk in Dubai, we were asked ...

Branding and Content in 2019

Branding, Digital Marketing
It’s a game of Show & Tell. Branding, Content and your customers. This is an update of what AdBrand and VideOh have been busy with over the past few months. Engaging millions and refreshing brands through the psychology of the consumer environment. You know who we are, but may not know how we do ...

9 Most Hated Logo Designs

Branding
What we can learn from these controversial high-profile rebrands. Over the last 10 years, defining features of branding has led to Social Media allowing anyone to launch into an immediate subjective/objective personal critique. Or more accurately, often, an unrelenting quagmire of abuse. We’ve seen many of the most controversial rebrands of recent ...

A 10-step brand development strategy – Part 1

Branding, Tips
If you are setting out on the journey of building a brand, we believe there's a format to follow and this 10-step guide will guide you in the right direction. You'll realise it's not easy, but that's where we help. If you've spoken to any experienced Branding, Design companies, Marketing, Advertising ...

The Success of a Strong Brand

Branding
In a Highly Competitive Market you Need to Stand Proud What is a brand strategy? This is crucial and starts at the very heart of our discussions. You need to know where you want to be. A difficult question to deliver a focused answer. An effective brand strategy gives you a major ...

How much does branding cost?

Branding
Great question and one we get asked quite regularly. Are you looking to build a brand from scratch, or refresh an existing one? This article will help define exactly what you need before giving a price. Branding should be considered an investment not a cost, very much in the same way ...

The Success of Rebranding

Branding
A FACE LIFT Times change, people change, and brands need to stay on their toes to keep up with these changes. Like people, brands need a makeover too; to breathe new life and energy into their businesses. Rebranding is a great opportunity to strengthen the perception of your brand and compete ...

A 10-step brand development strategy – Part 2

Branding
Now you’ve got the first five fundamentals nailed, you are on your way to understand the brand building strategy. It should be a long and detailed process leaving many questions to be answered. Part two will complete your knowledge. 6. Develop your name, logo and tagline. For many companies, a name ...

How to choose the right branding agency in Dubai

Branding
Choosing the right agency is crucial. You don’t want to stagger from one to another, frustrated, disappointed and with a depleted budget. We hear far too often comments like, “we invested in a brand a year ago, and we need to do it again, but we’ve spent our budget“. When I ...

The Origins of Branding

Branding
SHARING AN INSIGHT Look around you. The clothes you wear, the car you drive. Everything has a name; a simple yet identifiable word or phrase that best labels the product. The Ralph Lauren shirt, the BMW, the MacBook. We navigate our way around the world through brands, it’s our road map. ...
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