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The footprint and future of Private Label

Information
As modern retailing is gaining importance throughout the world, so is private label. Major trends and developments however are still determined by Europe, North America and Australasia, where private label as well as modern retailing is already well established. Private label often mimics the overall food and beverage market, but ...

Why use videos to promote your products

Digital Marketing
We know videos engage, inspire and consume more of our time than we would like to admit. If you aren’t delivering your product to where your customers reside, then you’ll be too late to recover from what your competitors are going to do. This article offers rationale to consider, the ...

Why choose a branding agency for packaging design?

Branding
Many times an in-house design team are under pressure, ‘up-against-it’ advocates for your business, but aren’t psychologists in design, branding and consumer behaviour. This article helps explain why you might want to choose a branding agency for packaging design. With an abundance of creative agencies out there, who will ‘design pretty’ ...

Psychology behind packaging design?

Design
The rationale for exploring the psychology behind packaging design is to better understand how we as interaction designers can use digital tools to create value for modern consumers. This article leads us to three very important conclusions. In the store, the packaging acts as a gateway to the product. Consumers look ...

How much does packaging design cost?

Design
Whether you label this a cost or investment is just a mind-set, within this article we aim to answer the difference between the two for you to make the right decision for your business. We are the preferred design agency for some of the largest retailers in the region and help ...
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