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What customers feel towards your brand

Branding, Information, Tips
If a brand is your customers perception of your product or service, what does yours say about you? We understand brands and the control they impose. We build brands with personality to help engage and interact with your customers. With 60% of customer’s buying triggers related to the visual impression, let’s look ...

What is a rebrand and should I consider it?

Branding, Information
This is a surprisingly uncommon question. However, its been asked twice this week, so we wanted to answer “What is a rebrand and should I consider it?”. This article aims to define what your brand is to your customers and do they relate and engage with it.  Could you tweak ...

Will SEO help my business?

Digital Marketing
Yes, but No, but Yes! Do it correctly, then it will substantially increase your business across many touch points, especially ROI. However, doing it incorrectly or 'quick fix' won't help at all and has fatally damaged many businesses. We do SEO and we do it well. We build brands and we ...

Why use videos to promote your products

Digital Marketing
We know videos engage, inspire and consume more of our time than we would like to admit. If you aren’t delivering your product to where your customers reside, then you’ll be too late to recover from what your competitors are going to do. This article offers rationale to consider, the ...

Why choose a branding agency for packaging design?

Branding
Many times an in-house design team are under pressure, ‘up-against-it’ advocates for your business, but aren’t psychologists in design, branding and consumer behaviour. This article helps explain why you might want to choose a branding agency for packaging design. With an abundance of creative agencies out there, who will ‘design pretty’ ...

Psychology behind packaging design?

Design
The rationale for exploring the psychology behind packaging design is to better understand how we as interaction designers can use digital tools to create value for modern consumers. This article leads us to three very important conclusions. In the store, the packaging acts as a gateway to the product. Consumers look ...

How to create award winning brands

Branding, Tips
The deadline for entries to this year’s Annual Awards season is fast approaching, it made me think about what you could do to create award winning brands and campaigns surrounding your business. If you are a business owner, agency or client, here are my top tips to get you started on ...
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Shall replenish. Tree doesn’t face. There which creepeth multiply fish unto of Seed. Behold made two Rule divided. Fruit form.

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