Archive

What are the benefits of rebranding?

Branding, Strategy
Rebranding can take many forms, from picking a new name to implementing a new business model. Aligning your core values to your employee hierarchy. While these changes are taking place, your business still needs to work towards engaging and communicate with customers. At a recent talk in Dubai, we were asked ...

A proactive branding agency

Branding, Design, Events
Since uncloaking AdBrand nearly 10 years ago, our values haven't changed, our process has evolved and our efforts enhanced, yet our values remain as focused and consistent for a decade. As we are a popular go-to agency with hospitality clients, we introspectively assess how and why. This blog post will ...

Branding and Content in 2019

Branding, Digital Marketing
It’s a game of Show & Tell. Branding, Content and your customers. This is an update of what AdBrand and VideOh have been busy with over the past few months. Engaging millions and refreshing brands through the psychology of the consumer environment. You know who we are, but may not know how we do ...

What customers feel towards your brand

Branding, Information, Tips
If a brand is your customers perception of your product or service, what does yours say about you? We understand brands and the control they impose. We build brands with personality to help engage and interact with your customers. With 60% of customer’s buying triggers related to the visual impression, let’s look ...

We are AdBrand

Branding
WE ARE AdBrand - Branding, Design and Big Ideas If a brand is your customers perception of your product or service, what does yours say about you? We understand brands and the control they impose. We build brands with personality to help engage and interact with your customers. With 60% of customer’s buying ...

What is a rebrand and should I consider it?

Branding, Information
This is a surprisingly uncommon question. However, its been asked twice this week, so we wanted to answer “What is a rebrand and should I consider it?”. This article aims to define what your brand is to your customers and do they relate and engage with it.  Could you tweak ...

9 Most Hated Logo Designs

Branding
What we can learn from these controversial high-profile rebrands. Over the last 10 years, defining features of branding has led to Social Media allowing anyone to launch into an immediate subjective/objective personal critique. Or more accurately, often, an unrelenting quagmire of abuse. We’ve seen many of the most controversial rebrands of recent ...

Why choose a branding agency for packaging design?

Branding
Many times an in-house design team are under pressure, ‘up-against-it’ advocates for your business, but aren’t psychologists in design, branding and consumer behaviour. This article helps explain why you might want to choose a branding agency for packaging design. With an abundance of creative agencies out there, who will ‘design pretty’ ...

How to create award winning brands

Branding, Tips
The deadline for entries to this year’s Annual Awards season is fast approaching, it made me think about what you could do to create award winning brands and campaigns surrounding your business. If you are a business owner, agency or client, here are my top tips to get you started on ...

What do customers think of your brand?

Branding
More Than A Logo The Nike Empire Think about Nike, popular worldwide for their sportswear. A company valued at $28 billion in 2017, the Nike ‘swoosh’ one of the most recognised logos, along with the ‘Just Do It’ tagline. But, Nike is more than the swoosh. The logo carries the athletic excellence, ...
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