About Us

Our story

AdBrand was formed as an Advertising and Branding Agency back in 2010 as we saw a need in the market for an experienced, creative company, big on ideas and small on budget. “Branding doesn’t need to be expensive, it does need to be effective”. Since we launched our first client wins included; MasterCard, Ericsson, Gulf Cryo which were great accolades to build upon - many of our clients have stayed with us all these years.

AdBrand aren’t just an agency, who ‘design pretty’, far from it, we look into the architecture of the brand, your audience and the psychology of the market to develop ideas that actually work for your business. Our clients will tell you it’s the rationale behind each idea that award us projects and 'the creative' is a process which helps us develop a portfolio of great work.

Who we are

AdBrand are a BIG/SMALL agency - An age where ideas are of abundance, opportunities flowing and as society evolves so do our cleint’s needs.

From the streets of Manhattan, boundaries of London, the underground of Paris and the sidelines of Bombay - our creative approach has the flexibility of global experience with a local output.

AdBrand evolved from a market need for large agency experience - working to small agency attention and client servicing. Our Big/Small agency produces amazing work on budget.

Design

We believe in life, everything starts with a drawing. Think of a car, house, the latest fashion trends, they are all created from a sketch (we call scamps), from this traditional approach to our creative process, we evolve these designs into what becomes your brand identity.

One story from 2011 - Our Creative Director was sat at a café with a prospective client, who began telling him about the ideas he had for his new Real Estate company. Our Creative Director asked if the client would mind him drawing whilst he spoke to scamp out ideas and take notes. After three or four minutes, he placed his sketch pad on the table, and they began discussing ideas.

Five minutes later the interested client asked to see the ideas, and instantly selected one of the designs. Then asking how much it would cost, he was told the prices. “Huh, that much for the design… I’ve just watched you, it took you less than five minutes to draw this.” Our Creative Director, replied with, “”Yes Sir, it may have taken me less than five minutes to draw these ideas, but it has also taken me over 15 years to be able to do so”.

Five minutes later the interested client asked to see the ideas, and instantly selected one of the designs. Then asking how much it would cost, he was told the prices. “Huh, that much for the design… I’ve just watched you, it took you less than five minutes to draw this.” Our Creative Director, replied with, “”Yes Sir, it may have taken me less than five minutes to draw these ideas, but it has also taken me over 15 years to be able to do so”.

We have several stories like this and each one of them charming.

How we define our process of scamps, "Idea dumping, filtering out the maverick imagination to form a select collection of really workable ideas, from which the design routes can evolve”.

A complete branding agency Our focus hasn’t changed in all these years: A BIS/SMALL Agency providing Branding, Creative, Big Ideas and Video

HOW WE DO IT

understanding

We need to develop a great brief, this comes from an indepth fact finding session to align your needs and our deliverables.

  • - Core values
  • - Competitor landscape
  • - Current positioning
  • - Customer perception

Personalisation

With the brief in place, total understanding of your vision, expectations set and confirmed, deliverables it’s time to create.

  • - Personality creation
  • - Persona development
  • - Profiling competitors
  • - Placement ‘glocal’

Concept

We’ll develop creative routes that inspire, tell your story and present the rationale behind each of them. It’s the evolution process.

  • - Three routes
  • - Theme rationale
  • - Testing comparisons
  • - Tangiable placement

Roll Out

We’ve highlighted your preferred route, realigned the core values and reassessed the strategic positioning, we roll out the brand.

  • - Marketing collateral
  • - Media applications
  • - Managerial introduction
  • - Master toolkit

Why Choose Us

It’s not for us to convince you on our design ability. We stand by our motto, “Tell the audience nothing, show them everything.”

Before you start your branding journey from conception or indeed as a refresh - you should choose an agency you get along with. A group of people you really like. You’ll get more out of them and they will also want to give more.

We hear far too often comments like “we invested in a brand a year or so ago, and we need to do it again, but we’ve spent all our budget“. When I say we’ve heard that a lot - it was a modest claim - we hear it every month, and have done for years. The comfort is that you didn’t know better, nor should you have done. You met a superb sales guy that over promised and under delivered. That’s all, however, you’ve learned a lesson.

Don’t see building a brand as a cost, but an investment - think about what you have sacrificed to get here, and that doing it right this time will hold you in good stead for the years to come. To get the most out your branding agency - whether it’s for a brand refresh or new creation - research them, do your due diligence. Don’t just look at a portfolio and be wowed by the design, understand who you are going to trust with your investment.

We’ve written a blog on “How to choose the right agency, please click to read.

RESEARCH & UNDERSTANDING

LOCAL: We explore the presence and positioning of your local competition

GLOBAL: We explore the global level competition of the brand, the business against where you currently stand.

CLIENT AVOIDS: We understand and study the brief provided by the client, focusing on the specifics of what you would like to avoid. Knowing what you don’t like is equally as helpful.

CLIENT BUDGET: We take into consideration the budget of each client and tailor our solutions around the budget.

Testimonials